The much-anticipated music video for the explosive track “Picasso” by RunAway Generation signees RND Freeman and Jupleci is finally out. Both rappers’ sound is influenced by tones from the early ’90s mixed with contemporary rap. Their unique lyricism, style, and content are instantly recognizable. Not only do they have what it takes to compete with the industry’s greats, but they also have knowledge of hip-hop culture.
The visual is an original creation centered around themes of sports anchors and commentators with Jupleci and RND Freeman interacting with each other in an unpredictable setting. Despite life’s difficulties, they never lost their passion for creativity and remained determined that the world would hear their music. The ambition, dedication, and consistency displayed by the Canadian duo has will help break stigmas about what rappers should sound, look, and act like.
RND Freeman puts it best, “The label ‘rapper’ comes with this negative stigma, so we wanted to clarify that we’re artists.”
Jupleci, talking about his connection to music and his drive to create, explains that “in this life, it’s either you create or you appreciate somebody else’s creation.”
What strikes is the vision pushed forward by their label, RunAway Generation, whose team have shown an acute understanding of the deep transformations currently taking place within the music industry.
The label representative, Zane Jarrel, explained: “With the current state of the globe, the brand solicits an audience of individuals paralleling the quest towards self-realization. RunAway Generation aims to encourage individuals that there’s light at the end of the tunnel, to chase your individual gifts, talents, and dreams.”
Jupleci and RND Freeman display the full spectrum of their skills on “Picasso.” Watch below.