Kanye West and his legal team have filed to trademark “YZYSPLY” for retail stores, online ordering services and online retail store services, according to TMZ.
The rapper has previously used the name “Yeezy Supply” for his website to release clothing, but the new move reportedly includes all sorts of items including shirts, socks, hats, visors, G-strings, tennis wear, headwear and footwear.
Kanye already has a 10-year deal with GAP for his Yeezy brand which began in June 2020, but the report suggests he might be expanding with his own stores at some point.
Kanye West has left his mark on a ton of industries — from shoes to clothing and even stem players — and now he might be laying the groundwork for a retail store that will hold everything. https://t.co/WfuGBJihzC
— TMZ (@TMZ) July 11, 2022
During an interview with Vanity Fair in 2015, Kanye West revealed having his own store was a life-long dream.
“I’ve already embraced the moment of when I finally get to have my own store, which was always a dream of mine,” he said at the time. “So even though we do really amazing sales online, my dream is just to have my own store. And to have multiples of it.”
Kanye West was recently sued by fashion rental service David Casavant Archive for $400,000 after claiming he owes them for unpaid fees on unreturned items. The lawsuit states Kanye stopped paying rental fees for 13 “rare, esteemed pieces.”
The company, which claims its clients include Kim Kardashian, Lady Gaga, Tom Brady, Pharrell, 21 Savage and Solange, say they’ve been working with Kanye since 2014. David Casavant Archive says he rented 49 pieces in February/March 2020 and returned 36 pieces with no issues, but the remaining 13 had stopped being paid for by the end of October 2020.
Kanye is allegedly no longer paying for designer items from Helmut Lang, Raf Simons and Ann Demeulemeester, with the company claiming he owes over $221,000 in unpaid rental fees and would need to pay an additional $195,000 in replacement fees for the unreturned items.