Noah '40' Shebib Explains Why Drake Struggles To Make Short Albums: 'He's Trying To Deliver For A Lot Of Different People'
Album length is often a polarizing topic of discussion when it comes to Drake, who leans toward always loading up his projects rather than unleashing a concise body of work. OVO in-house producer Noah “40” Shebib joined Kevin Durant’s The ETCS podcast last week and detailed how he pitches the 10-song album to Drizzy, but the 6 God prefers to go the other way.
“Drake makes like four different types of music,” he began. “How many different types of fans does he have? How many songs is he going to give you of each type, so that you’re satisfied with this offering? He’s trying to deliver for a lot of different people. I think that’s the predicament we find ourselves in, which is trying to make music for everyone and to make sure all the different types of fans are satisfied.”
Looking at Drake’s recent albums, 2018’s Scorpion was a double-album featuring 25 songs, while Views contained a robust 20 tracks. His shortest effort to date is actually his 2010 debut album Thank Me Later, which only boasted 14 songs.
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#OVO40 explains why it’s difficult for #Drake to make shorter albums. 👀🧐 [via @theboardroom]
Drake’s forthcoming album Certified Lover Boy can drop at any minute and 40 says the Toronto deity’s upcoming sixth LP is locked, loaded and ready to go at any time.
“He’s always got it,” 40 said. “He had it eight months ago. He had it six months ago, three months ago, ten months ago! He’s always got it. Now does that mean he’s done? I don’t know, shit. He might make 10 songs next week. I don’t know, right? But he’s got it. But when you going to pull the trigger? I don’t know when you’re going to pull the trigger. He’s going to pull the trigger when he wants to pull it, but he’s got it.”
Drake’s right-hand producer continued, “And whether or not he thinks he’s ready or not, he’s always ready. If he has to drop the album tomorrow, he drops it tomorrow. And you have to understand the other thing about Drake is that Drake can make the industry move. If Drake says, ‘Yo I wanna drop my album on Friday,’ the industry’s gonna jump and it’s coming out on Friday.’”
Listen to the entire podcast below.