Travis Scott's Dior Collaboration Gets Shelved As Astroworld Fallout Continues
The fallout from the tragic Astroworld Festival continues for Travis Scott. In a statement to WWD on Tuesday (December 28), Dior announced it has postponed Scott’s 2022 Cactus Jack Dior collection indefinitely.
“Out of respect for everyone affected by the tragic events at Astroworld, Dior has decided to postpone indefinitely the launch of products from the Cactus Jack collaboration originally intended to be included in its summer 2022 collection,” the luxury fashion house relayed.
Travis Scott and Cactus Jack’s Dior collaboration was slated to arrive ahead of summer 2022 and featured a t-shirt honoring the late Pop Smoke, who was killed in February 2020 and worked with La Flame on “GATTI.”
#TravisScott shows love to Pop Smoke in his new collab with Dior?… pic.twitter.com/ZGfoxaa9PZ
— No Jumper (@nojumper) June 25, 2021
The since-shelved collection also included a sneaker collaboration, which was debuted at Paris Fashion Week in June, as well as a brown jacket emblazoned with a never-before-seen Dior x Cactus Jack logo on the back. Travis Scott would have been the first musical artist ever to create a full Dior collection.
The future of the collaboration was thrown into uncertainty just days after the Astroworld Festival tragedy, with speculation suggesting the line could be axed.
“It is an apocalyptic marketing turn for that brand when you double down on this icon to Gen Z that now has effectively detonated in your face,” Reputation Management Consultants chairman Eric Schiffer told Rolling Stone in November.
10 festival attendees were killed and hundreds more were injured at Travis Scott’s Astroworld Festival on November 5. Since then, hundreds of lawsuits have piled up suing the “SICKO MODE” rapper and Live Nation for billions of dollars.
Earlier this month, Congress got involved and the House Committee on Oversight and Reform requested Live Nation to come forward and explain the systematic failure that led to the death of 10 people.