Travis Scott is making more big moves.
The hip-hop mogul’s Cactus Jack Films has signed a production deal with content studio A24 to partner on film projects ahead of his upcoming album Utopia. According to Variety, the first “special project” is already in the works and will align with the album’s release.
Travis made the announcement while sharing a photo of the first draft script for his Utopia film, which he wrote. “Life is a movie. So is this album,” he captioned the post. “@cactusjack and @a24 set out to bring amazing content for the future . Thru film and media. Starting with this.”
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A24 is behind films and TV shows such as Uncut Gems, Euphoria, Midsommar, and the Oscar-winning Moonlight.
This is the latest deal for Travis, who has inked partnerships with Nike, McDonald’s, and Fortnite. Earlier this year, he became the first artist to co-design a full collection with Dior.
Fans have been anxiously awaiting Utopia, the follow-up to 2018’s Astroworld. Last month, Travis debuted a new song reportedly titled “Escape Plan” during his set at Rolling Loud Miami.