YEAT DROPS NEW ALBUM “LYFESTYLE”
Yeat has kicked off a new era with the release of latest highly anticipated album LYFESTYLE out now via Lyfestyle Corporation / Field Trip / Capitol Records. Earlier this year Yeat catapulted the world into the future with the release of blockbuster project 2093. Now, he travels back to present day to deliver LYFESTYLE, a thrilling rap album highlighting the dynamic and experimental style that’s become synonymous of Yeat’s growing discography while also paying homage to the young artist’s early career. Today’s release of LYFESTYLE cements Yeat as one of hip hop’s most established and respected new artists, being embraced by peers with superstar collaborations across the album including Don Toliver, Lil Durk, and Kodak Black.
The new album also arrives alongside new merch in collaboration with designer Heron Person and Cactus Plant Flea Market. The 21-track project showcases Yeat continuing his fruitful creative relationships with some of his original collaborators including Summrs and producer Synthetic. LYFESTYLE masterfully weaves these traces of nostalgia with newer elements of Yeat’s experimental side heard in songs like “Gone 4 a min” and “Forever again”.
LYFESTYLE arrives on the heels of a massive year for Yeat, following February’s release of album 2093, his fourth entry in the Top 10 in only 2 years: Lyfë (No. 10 in 2022), 2 Alivë (No. 6 in 2022), AftërLyfe (No. 4 in 2023) and 2093 (No. 2 in 2024). Teasing for LYFESTYLE kicked off this summer when Yeat hinted at new music during his highly curated special three-show tour run across New York, Los Angeles and Portland, selling out legendary venues including Brooklyn Mirage, The Shrine, and Portland’s Theater of the Clouds. The first official announce of the upcoming album arrived in September when Yeat’s Lyfestyle Corporation confirmed the name LYFESTYLE through a video graffitiing the word across a Lamborghini. This reveal was followed closely by another video taking over New York’s Times Square billboards to announce LYFESTYLE’S October release, and the official album trailer which can be viewed here. Most recently, Yeat embarked on an international tour across the EU & UK—an explosive run through 9 cities which included his first ever headlining show in London before the final album easter egg earlier this week when Lyfestyle Corporation unveiled an eerie video of massive flame letters spelling out the album name in a deserted field. Now, LYFESTYLE has finally arrived!
Yeat has just unveiled his official music video for “GO2WORK” featuring Summrs from his fifth LP LYFESTYLE out now via Lyfestyle Corporation / Field Trip / Capitol Records. The Jack Rottier and Alex Edep directed visual shows the original collaborators together again, cutting between scenes of the duo effortlessly rapping together and working in a 7-Eleven style convenience store. Leading up to today’s video release, “GO2WORK” bench ads popped up across L.A. with the number 1-800-GO2-WORK promising help for those ‘still broke?’ and ‘in need of a job?’.
LYFESTYLE arrived just last week to massive widespread recognition, debuting on Spotify at #1 on the Top Album Debut chart both globally and domestically, as well as two tracks on the Top Songs Debut USA chart. As of this weekend, the album is currently charting in over 100+ countries on Apple Music. On Saturday, Yeat joined Don Toliver on stage for his headlining show at Crypto.com Arena to perform their new track to a sold-out crowd.
© 2024, Seth “Digital Crates” Barmash. All rights reserved.