O’Shea Jackson Jr. and Destin Tucker Pay Homage to ‘Friday’ in New Rams Campaign
O’Shea Jackson Jr. and Destin Tucker step into their fathers’ iconic roles for a new Los Angeles Rams marketing campaign titled ‘Thursday.’
In a nostalgic nod to 1990s cinema, O’Shea Jackson Jr. and Destin Tucker have teamed up to recreate an iconic scene from the cult classic film Friday. The project, a marketing campaign titled “Thursday,” was developed to build anticipation for the NFL Draft and celebrate the local culture of Los Angeles.
The promotional video features the sons of legendary stars Ice Cube and Chris Tucker stepping into the shoes of the film’s beloved characters, Craig and Smokey. Filmed on location in South Central Los Angeles, the short film successfully captures the comedic timing and the relaxed, porch-sitting atmosphere that cemented the original movie as a staple of American pop culture.
The Los Angeles Rams’ creative team designed the campaign to resonate with fans by blending the city’s deep-rooted cinematic history with its passion for football. Beyond the central performances by Jackson Jr. and Tucker, the video includes guest appearances from actor Terry Crews, rapper YG, and several active members of the Rams roster.
Social media response has been overwhelmingly positive, with many viewers noting the striking physical resemblances between the young actors and their fathers. The video quickly amassed millions of views, with fans praising the tribute as a clever and well-executed homage.
While rumors regarding a potential final sequel to the Friday franchise have persisted for years, this campaign offers fans a unique glimpse at what a modern iteration of the story might look like. The collaboration stands as a love letter to Los Angeles, successfully bridging the gap between generations of entertainment and sports fans.