50 Cent, The Chainsmokers, Nelly, and Diplo to Headline FIFA World Cup Fan Events
Sports Illustrated is launching ‘SI Beyond the Pitch,’ a multi-city event series featuring major headliners during this summer’s FIFA World Cup.
As the United States prepares to host one of the most significant sporting events of a generation, Sports Illustrated is set to elevate the atmosphere with the launch of SI Beyond the Pitch. This inaugural multi-city event series will bring premium, fan-first experiences to four major host cities across the country this summer.
The series, produced in collaboration with Medium Rare and Authentic Live, promises to deliver high-octane nightlife experiences that mirror the intensity of the tournament itself. The lineup features an impressive roster of global superstars, including 50 Cent, The Chainsmokers, Nelly, Diplo, and Gordo.
The events are scheduled to take place in Los Angeles, Dallas, Miami, and New York, offering fans a unique opportunity to celebrate the tournament alongside world-class performers. The schedule is as follows:
- June 12: Nelly in Los Angeles at the Hollywood Palladium (Presented by Lenovo)
- June 20: Gordo in Dallas at SILO
- June 26: The Chainsmokers in Miami at DAER (Presented by Lenovo)
- July 18: 50 Cent and Diplo in New York at the Cipriani
Joe Silberzweig, Founder and CEO of Medium Rare, emphasized the cultural significance of the series. “This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil,” Silberzweig stated. “We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen, creating a cultural epicenter in each host city that matches the gravity of what’s happening on the pitch.”
These ticketed experiences are open to the public and are supported by major brand partners, including Verizon, Marriott Bonvoy, BetMGM, Velocity Black, and Champion. Tickets and VIP tables for all four cities will go on sale this Friday, May 15th, at 10 AM ET. Fans are encouraged to visit SIBeyondThePitch.com to preregister for tickets and secure their spot at these exclusive events.