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It looks like Beyoncé’s Ivy Park and Adidas have mutually agreed to part ways.
According to reports, the custom clothing line Ivy Park fell below its 2022 sales projections of $250 million, only bringing in roughly $40 million to close out the year.
Back in 2019 Beyonce announced her creative partnership with Adidas. “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she stated in a press release.
The reason for the split has yet to be revealed, but the partnership is set to end at the end of the year.