Beyoncé And Adidas Have Reportedly Parted Ways
Loading the player…
It looks like Beyoncé’s Ivy Park and Adidas have mutually agreed to part ways.
According to reports, the custom clothing line Ivy Park fell below its 2022 sales projections of $250 million, only bringing in roughly $40 million to close out the year.
Back in 2019 Beyonce announced her creative partnership with Adidas. “This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” she stated in a press release.
The reason for the split has yet to be revealed, but the partnership is set to end at the end of the year.