CEO Trayle Drops “Watching Me Grow” Video Single

Free associating slick punchlines with his soft-spoken flow, CEO Trayle pioneered his own style of highfalutin trap music. Unleashing his latest torrent of savvy street talk, Trayle shares Watching Me Grow.” Twirling his metaphorical mustache as he snakes around jazzy flutes, haunting vocal samples, and twinkling keys, Atlanta’s most villainous emcee draws from his bottomless bag of rhymes, starting from the bottom (“Type of n**** we thought he was gonna go broke on a chain”), before revealing his how rhyming success changed his family’s perspective: “All my bruddas, they watching me grow/My big sister, she proud of lil’ bro,” says Trayle. Shot in cinematic black-and-white, the video for “Watching Me Grow” finds Trayle in his element, as he cooks up in the studio and delivers his marathon verse.

With The Collection Vol. 2 in the books and much more music to come, CEO Trayle is primed to take over the rap game.

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