Kanye West is always in search of his next big idea. For a peek into what that might be, look no further than what he’s trademarking for future endeavors. Under his Mascotte Holdings imprint, attorney Josh Gerben uncovered 17 trademark filings made by Kanye on May 27 surrounding his Yeezus brand.
While speaking at the Cannes launch of his Cruel Summer short film in May 2012, Kanye expressed his plans to one day build amusement parks.
“What I want to do post-Grammys is I want to work on cities, I want to work on amusement parks, I want to change entertainment experiences,” he said to GQ. “[It’s] something like if McQueen or Tarsem [Singh] was to meet the entertainment value of a Cirque du Soleil or a Walt Disney.”
Kanye West has filed 17 new trademark applications around his YEEZUS name.
The filings indicate an intent to launch YEEZUS-branded amusement parks, NFT's, toys and more. 👇#KanyeWest pic.twitter.com/bI7RkA1Pk3
— Josh Gerben (@JoshGerben) June 1, 2022
Nearly exactly a decade later, Kanye is finally getting the wheels spinning of turning his theme park dreams into a reality. In addition to Yeezus roller coasters, he’s filed other trademarks for NFTs — which he’s been vehemently against in the past — retail stores, toys, bags, and cosmetics.
Don’t put away those Kanye 2024 posters just yet as this filing also includes Yeezus campaign pins. All signs point to him running for president once again following an unsuccessful bid in the 2020 election.
Kanye West is staying busy building up his Donda Sports agency as well. He made two superstar additions with Los Angeles Rams All-Pro Aaron Donald and Boston Celtics forward Jaylen Brown both joining the Yeezy team.